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Hoarding as a Canvas: Using On-Site Barriers for Branding

At Hoard-it, our Brand-it division regularly elevates hoarding panels beyond branding and awareness of the project to communicate a variety of messages to both the general public and interested parties in the community.

Hertford College in Oxford is a listed building with centuries of history that underwent a renovation project to repair and restore its exterior stonework. Whilst the hoarding panels maintained site security and public safety, the unique site graphics solution featured information about the history of the college and images of what the building when the renovation was completed.

The general public is always curious about the work in progress, but the graphics at Hertford College also delivered in a stylish manner information about the heritage of the site. For those who want a closer look at progress, we have added sneak peek windows, including at university sites in Peterborough and Teesside. This enables pedestrians to see what is happening on site and monitor the progress of construction from a safe distance.

As well as attracting attention from the community, there is sometimes an opportunity to get local people involved in a creative fashion with construction projects. In Wakefield, while the city’s former market hall was being developed into a new events space, Wakefield Council commissioned 11 local artists to create original artwork for the hoarding panels. The outdoor gallery formed part of a City Sculpture trail which brought people to the site during the renovation.

On several school projects, including the development of Oasis Academy primary school in Bristol, the main contractor has engaged with pupils to create art focusing on different topics such as health and safety issues. The children’s drawings were fitted to timber hoarding panels creating a colourful mural which brightened up the surrounding area.

Our graphic design panels provide contractors and the local authority with the opportunity to keep everyone in the community informed and turn hoarding panels into a creative space that demonstrates talented artists in the local area.

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